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Virtual Shelf Conjoint Display

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Create conjoint virtual shelve exercises and simulate point of sale realistically. Enabling users to pick, view and purchase your products, saving time and resources, that would have otherwise been impossible to do in a physical setting.
integrate conjoint shelf
Easily integrate with Sawtooth and software.
conjoint virtual shelf wizard
Use the intuitive conjoint shelf wizard.
conjoint shelf permutations
Generate thousands of permutations in one click.

How can the Conjoint Shelves help in your research?

conceptsauce - 3D conjoint shelf shopper for pricing DCM

How can the Conjoint Shelves help in your research?

With state-of-the-art technology, our 3D conjoint virtual shelves help you gather strategic data, Saving you time and bringing realism to an otherwise detached shopper experience.

The virtual shopping exercise enables respondents to imagine shopping for a real product, as the store emulates a physical store. With the 3D technology, the products can be picked from the shelf and examined closely on all sides.

Thanks to the custom development of shelves, shopping exercises are specific to a given project. Using the 3D virtual planogram designer. Clients are able to build the conjoint shelves while creating an immersive environment for greater context and feel.

The problem with traditional conjoint shelves

Traditional, conjoint virtual shelves are displayed as out of context row of products displayed online in a simple table format. As we all know, this is not the way consumers see products in the real world. This type of deployment does not help in achieving quality results or help consumers in providing feedback that would reflect real-world decision making.

The solution

Using our conjoint virtual shelve builder, clients are able to utilise the power of our wizard as well as Sawtooth. It works by importing the data models from Sawtooth and into our wizards, which then generates the 3D virtual shelves with all the pricing and products automatically positioned.

Greater Context

One of the biggest advantages to the Wizard is its ability to maintain a specialised bay that can be re-generated for conjoint bays. While everything else in the Liveplano Shelf Builder is left free to be customised. This ability gives users the power to set the conjoint shelves in any setting, for example placing it in Asda, Tesco, Walmart etc. or the pharmacy section and others.

This powerful ability will do away with the traditional way of doing conjoint virtual shelf research. No more simplistic tables with products in rows and columns.

Adding to this, is also, the ability of the ConceptSauce amazing team to develop and add features rapidly to further help our clients achieve success and speed in all manner of Research.

Four easy steps

  1. Register for an account
  2. Upload your conjoint data from Sawtooth or
  3. Follow the step-by-step wizard
  4. Customise the scene and preview the generated conjoint shelf
  5. Deploy the survey in qualitative or quantitative studies

Key Activities

  • Promotions testing
  • A new packaging research
  • New Product Development (NPD) research
  • Pricing optimisation

Use Cases

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