Pack Testing
Evaluate the effectiveness of a product’s packaging and how it impacts consumer behaviour.
Main features
- A data-driven approach
- Customisable testing parameters
- Comprehensive analysis
- Actionable recommendations
Key Insights
Accurate and reliable data
The pack testing solution provides accurate and reliable data that is critical for making informed decisions about packaging design.
Consumer-focused approach
The testing is centered around consumer feedback and preferences, which helps ensure that the packaging resonates with the target audience.
Cost-effective solution
By identifying potential issues with packaging design early on, the solution can save companies significant costs associated with rebranding or underperforming products.
Competitive advantage
An optimised packaging design can give a company a competitive advantage in a crowded market by making its product more visually appealing and easier to recognise.
Increased brand loyalty
A well-designed and appealing package can help build brand loyalty and establish a long-term relationship with consumers.
Improved overall performance
By optimising packaging design, companies can improve their overall brand performance by increasing sales, attracting new customers, and strengthening their market position.
How does it work?
Pack testing can be a time-consuming and resource-intensive process. That’s why we’ve developed a streamlined, cutting edge and hassle-free pack testing solution that allows brands to optimise their packaging design and improve overall brand performance without the headache.
We work with a network of senior-level shopper insights professionals to help identify your unique testing needs and develop a customised testing plan that meets your specific goals.
We’ll handle all aspects of the testing process, from designing the surveys and questionnaires to analysing the data and delivering actionable strategic recommendations. With our hassle-free pack testing solution, you can rest assured that you’re making data-driven decisions that will improve your brand’s performance and drive success in today’s competitive market.
Get strategic insights
Range Builder
We assess potential range changes and their impact on category penetration, volume, and value sales.
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