Portable Digital Shopper Lab
Main features
- Touch events allow respondents to "pickup" products from the virtual shelf.
- Life-sized portable screen allows easy re-deployment to any location.
- Use the screen in combination with eye-tracking glasses.
- Collaborate with teams to make changes to any shelf on display.
Key Insights
Shopper Behaviour and Path to Purchase
Understanding purchase behaviour and how to influence shoppers.
Signage / Point Of Sale Material
Determine the most optimal materials, displays and navigational aids to drive attention for your brand.
Aisle Flow and Store Navigation
Understanding optimal store navigation.
Pack Optimisation
Improve on shelf product perceptions and equity with more optimal pack designs.
Product Findability and Stand-out
Test upcoming range changes before they go live.
Range Portfolio Optimisation
Test new products to find out if they’ll work on-shelf.
How does it help?
Using a large physical screen to display a life-sized 3D digital shelf can be a powerful tool for brands to optimise the shopping experience. It allows you to gain valuable insights to enhance visibility and sales by analysing product placement and shopper behaviour. Testing real-time promotions and interactive features can drive engagement and provide a personalised shopping experience.
Additionally, digital shelves enable product testing to refine offerings and improve competitive position. Overall, digital shelves are valuable for brands looking to optimise retail strategy and connect with their target audience.
Level-up your market research with our solutions
3D Virtual Shelves
Simulate in-store experience to test your product packaging, pricing, and shelf layout.
Ecommerce simulator
Test products in realistically looking e-commerce environments such as Amazon or Tesco.
Shelf Builder
Create 3D virtual shelves and stores in minutes.
Get started with your personalised demo
Learn how you can use ConceptSauce’s 3D virtual store platform and insights capabilites.
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