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Concept Testing with 3D Conjoint Virtual Shelf

26 January 2022

Do you use Sawtooth lighthouse studio? if so, then why not expand this further and turn all your virtual shopping conjoint studies into a more realistic 3D virtual shopper simulation?

3D Conjoint Virtual Shelf shopper simulation

To create a 3D conjoint virtual shelf is very easy with the new Shelf Builder platform. Simply export two files from Lighthouse studio:

  1. Design file
  2. Translation (Texts file)

Using the shelf builder you can then import and build the shelf as per conjoint model. The process is simple and data is provided via a real time API:

3D Conjoint Virtual Shelf shopper simulation Real time API

You can visit the below article that goes into more detail: