In today’s ever-changing landscape, traditional methods of shopper research have faced significant challenges, especially in the wake of COVID-19. The limitations imposed on our social and working lives have prompted the need for innovative online solutions, such as the adoption of 3D virtual shelves.
Working from the confines of our homes can present unique challenges, particularly for those unaccustomed to remote work. The sense of isolation and disconnection from the outside world and colleagues can be overwhelming initially. However, finding a balance and establishing a routine are vital to maintaining a positive mindset. Whenever possible, it’s important to adhere to regular working hours, including designated lunch breaks, to promote a structured environment.
Undoubtedly, the presence of other household members adds an additional layer of complexity to this new work dynamic. Amidst these changing circumstances, clients have also been forced to reassess their shopper research approaches. The conventional use of physical shelves, in-person interviews, mock-up displays, and real-world or test environments has become impractical.
Consequently, the search for an effective alternative has led to the rise of online virtual shelf solutions. This innovative approach enables customers and respondents to engage with a virtual store environment while undergoing interviews, providing invaluable insights for research purposes.
So, how does it work? The process is straightforward. Each interviewee receives a unique link, granting them access to a virtual store experience from the comfort of their own home or isolation space. Simultaneously, a conference application such as Skype facilitates communication between the interviewer and the participant, fostering a seamless virtual shopping trip.
At Concept Sauce, we offer customizable virtual shelves and stores, tailored to meet our clients’ specific needs. This flexibility allows for swift testing of packaging, planogram layouts, signage, and more, all within an online environment.
While we navigate through the challenges presented by COVID-19, we remain dedicated to your success. Our solution aims to support you in achieving your goals and project objectives, offering a viable alternative until the situation improves. Together, let us embrace the possibilities that 3D virtual shelves bring and continue to adapt in this ever-evolving landscape.
Why not book a demo and see how we can help you!