Surveys with virtual shelves can at times mean that we need to at each point give instructions and remind the respondent of how and what they can do on the virtual shelf.
We can help respondents navigate a virtual shelf in a number of ways:
- An info screen is displayed just before the Virtual Shopper exercise. This info screen provides a helpful guide to navigation and functions
- Textual instructions are also provided before or after the info screen, depending on the client’s needs.
- The respondents can access the Textual instructions again, once they are back in the virtual shop.
- Another option is to provide respondents with a practice shelf. This is a shelf that respondents can interact with and has a number of pointers on the shelf to explain how the app works.
All these ways can help respondents complete the shopping exercise more successfully than they would have.