Concept Testing with 3D Conjoint Virtual Shelf
Do you use Sawtooth lighthouse studio? if so, then why not expand this further and turn all your virtual shopping conjoint studies into a more realistic 3D virtual shopper simulation? To create a 3D conjoint virtual shelf is very easy with the new Shelf Builder platform. Simply export two files from Lighthouse studio: Design file Translation (Texts […]
Find out how you can build an online 3D Virtual Shelf webinar
On the 16th of March 2022 at 15:00 CET (Signup here), we will be hosting a webinar to demo our new shelf builder platform. In this demonstration, you will learn how to do the following: Creating a project and setting up the Survey Setting up redirects Accessing the Shelf Builder Preparing the template excel files and […]
Customise product Labels in the Virtual Shelf Builder
The new Virtual shelf builder (Liveplano) web app has been totally re-written from the ground up. The new features are many, such as allowing complete round trip of data import to export and import again. Meaning all changes on a shelf can be exported and imported again easily. One of the main features of the app, is […]
How to change shelf product options in the Virtual shelf builder
Using the virtual shelf builder. You can now adjust the product image appearance on the Virtual Shelf. This gives clients great power to adjust many aspects of the products. Some of the product attributes that can be changed are: Saturation and Brightness Changing the saturation and brightness, means you will not need to re-upload the product […]
Create an over the counter medicine – 3D virtual shopper display
Building and testing over-the-counter (OTC) products online is simple and straightforward with our virtual shelf builder. In this quick post, we wanted to show an example of such a shelf. Naturally, these products are only demos and do not reflect the actual products used in the study. Since OTC products can be small, it is very […]
How to use the 3D Conjoint Virtual Shelf WizardTest
Building virtual shelves is typically not a 5 minute exercise, that is unless you use our new Store Planogram Builder. Once you have this mastered. Creating a Conjoint shelf is yet another challenge that many in the research industry face. When it comes to creating Conjoint shelves, few options if any are available! While traditional […]
Shopper marketing research with a digital-first approach
Transitioning to digital research was already a trend even before the covid-19 pandemic, and the new paradigm has increased the interest and need of brands and research agencies to opt for the best virtual alternatives to traditional in-person exercises. Transitioning to digital research was already a trend even before the covid-19 pandemic, and the new […]
How the virtual shelves will help you in your shopper research
What is simulated shopping? Simulated shopping is where we create online virtual stores that mimic an actual store and show products in an interactive way in an online survey. At ConceptSauce, we use 2D or 3D models to create an online virtual store environment. This environment is designed to look and feel like a physical […]
Concept Evaluation Discussion and Data Visualisation
Mobile first, newly developed application, now runs perfectly across platforms. Mobile, Tablet, and Desktop. This new Concept Discussion tool brings a number of new features: Fully customisable highlighter pen interaction Customisable Pin locator customisation Markey creation pen tool Hot Area selection for pre-defined areas (A more restrictive method but allows the clients to better control […]
Concept Research with interactive 3D
Concept Research using interactive 3D packaging models online Using online 3D technologies for concept research, market research agencies and brands are able to carry out field research that gives respondents a clear stimulus. It is essential when deciding on a new packaging format and design. It is possible for respondents to interact with the packaging […]