Pegboards and Slatwalls – How do you create them in the Shelf Builder Platform
Pegboards Ever had products that are should be placed on a Pegboard or a slatwall! Bay configurations come in all sorts of sizes and types. Pegboards are made up of a board with many wholes that then allow a “peg” to be hooked in and then hanging products, typically in blister packs placed on them. […]
Concept Testing with 3D Conjoint Virtual Shelf
Do you use Sawtooth lighthouse studio? if so, then why not expand this further and turn all your virtual shopping conjoint studies into a more realistic 3D virtual shopper simulation? To create a 3D conjoint virtual shelf is very easy with the new Shelf Builder platform. Simply export two files from Lighthouse studio: Design file Translation (Texts […]
Find out how you can build an online 3D Virtual Shelf webinar
On the 16th of March 2022 at 15:00 CET (Signup here), we will be hosting a webinar to demo our new shelf builder platform. In this demonstration, you will learn how to do the following: Creating a project and setting up the Survey Setting up redirects Accessing the Shelf Builder Preparing the template excel files and […]
How to use the 3D Conjoint Virtual Shelf WizardTest
Building virtual shelves is typically not a 5 minute exercise, that is unless you use our new Store Planogram Builder. Once you have this mastered. Creating a Conjoint shelf is yet another challenge that many in the research industry face. When it comes to creating Conjoint shelves, few options if any are available! While traditional […]
Shopper marketing research with a digital-first approach
Transitioning to digital research was already a trend even before the covid-19 pandemic, and the new paradigm has increased the interest and need of brands and research agencies to opt for the best virtual alternatives to traditional in-person exercises. Transitioning to digital research was already a trend even before the covid-19 pandemic, and the new […]
A New Platform and a New Virtual shelf Planogram Builder
No one could’ve predicted a global hitting pandemic. The impact has been felt far and wide. We were lucky, in the fact that we set ourselves a few clear goals prior to these past twelve months of turmoil. These included the total rebuild of our Survey and Virtual shopper platform. The ultimate goal of the […]
How to navigate a Virtual Shelf
Surveys with virtual shelves can at times mean that we need to at each point give instructions and remind the respondent of how and what they can do on the virtual shelf. We can help respondents navigate a virtual shelf in a number of ways: An info screen is displayed just before the Virtual Shopper […]
Concept Research with interactive 3D
Concept Research using interactive 3D packaging models online Using online 3D technologies for concept research, market research agencies and brands are able to carry out field research that gives respondents a clear stimulus. It is essential when deciding on a new packaging format and design. It is possible for respondents to interact with the packaging […]
3D Virtual Shelf, timed findability, and standout
In this demo, you can see how a respondent can use the 3D virtual Shelf with timing. A respondent is asked to find a product at the start of the exercise. In this demo, the respondent has 3 tries to find the right product. All the actions are recorded and provided via an API for […]